ET EAIS

Part of core team that transitioned ET EAIS from a private label to a DTC brand, under the direction of parent company based in China. My role included refining and executing brand identity as a creative producer and editor. Responsibilities included editorial content strategy, leading brand voice across all channels, production of branded content including creative concept and art direction of shoots, location scouting, talent, vendor and budget management, casting etc. and UX/UI web support.