EQUINOX MEDIA
MARKETING CONSULTANT | SOCIAL
Main stakeholder for cross departmental collaboration with Marketing, Content, Talent and Brand Partners to drive awareness, adoption and advocacy for the SoulCycle at-home bike and the Equinox+ app portfolio of boutique luxury fitness brands; Equinox, SoulCycle, Rumble, [solidcore], TB12, PureYoga, Precision Run, Headstrong. Built and engaged new audiences across social channels with a .5% net increase in followers through development of platform strategy, ownership of social content calendar in alignment with integrated marketing calendars, social franchise development and community management.
Refined and elevated EQX+ organic social media via identifying new opportunities in creative strategy, digital marketing alignment and cross departmental workflow, reporting and strategy alignment with KPI's and key brand initiatives. Executed the first ever cross-brand, omni-channel Born This Way Day social campaign for nationwide activation at a group level across Equinox, Equinox+ and SoulCycle in 217+ locations, resulting in an 8% in-club lift and average 98% class sell out/attendance nationwide.
Sample campaigns include Mental Health Awareness Month, Mind Altering Fitness (re-brand), Pride, Music Series (St. Vincent, Lady Gaga, Olivia Rodrigo, Kaytranada and more).
MARKETING & strategy
OWNED/ORGANIC SOCIAL
Writing/Editing/COMMS
MUSIC SERIES
CAMPAIGN SAMPLES
MUSIC SERIES
EQX+ MUSIC SERIES
Cross channel social rollout and strategy for exclusive artist partnerships around album release and anniversary activations, including announcement, reminder and UGC posts to drive awareness, build buzz and engagement around both live and on-demand classes. Set new exception benchmarks, developed best practices, KPI’s and reporting.
PRIDE MONTH
#PRIDEINMOTION
A month long campaign to celebrate and highlight the Eqx+ LGBTQIA+ community and drive connection in an inclusive space for instructors, audience and users. Weekly editorial including New Class Drops, instructor highlight videos, Equinox #POWEREDBYPRIDE film and special content alignment driving to in-app classes.
